In November, beauty YouTuber Tati Westbrook announced to ET that the second product from her self-titled makeup brand, which she described as “a game-changer,” would launch within weeks. However, the anticipated Black Friday release did not occur, and the brand’s website remained unchanged. Westbrook later explained in a video that the launch was postponed to 2020. Today, the delay concludes.
Westbrook’s next release, Blendiful, is a set of makeup blending tools introduced in a YouTube video on January 9. For $18, customers receive a duo consisting of one large and one miniature tool. The Blendiful is a flat, thin, triangular beauty puff with a soft surface, designed for use with liquids, creams, and powders simultaneously.
“This is a blending tool unlike any other,” she says in the reveal video. “This tool is such a necessary item to create a perfect canvas very quickly, effectively… I have been able to do my entire face of makeup with these, no problem, really quickly.” Westbrook explains that she aimed to create an all-in-one makeup applicator that provides consumers with greater ease of use compared to professional-grade tools. In addition to applying a wide range of complexion products, she notes that the Blendiful can be used to reblend makeup that creases over time and to protect skin from natural oils on the fingertips.
On January 10, alongside the launch ofOn January 10, alongside the Blendiful launch, Tati Beauty will also restock its Textured Neutrals Eye Shadow Palette, which sold out quickly during its initial release in October. Given previous demand, both products are expected to sell out rapidly. However, Westbrook confirms that both items are permanent and will be restocked.
